2026 Board of Directors Election
The Park City Chamber & Visitors Bureau Board of Directors election is upcoming! The voting begins on Tuesday, May 20, 2026. The Board election is a great opportunity to have a say in the organization’s decision-making and to select candidates who best represent your business’ interests. Ten (10) candidates are running for five (5) available seats. We are fortunate and pleased to have a well-qualified slate of candidates.
Jeff Brower - Deer Valley Resort
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Biography
My journey in the hospitality industry began in Vermont where I held operational roles at Mount Snow Ski Resort. A 30-year hospitality veteran, I am known for executing openings and turnarounds. I spent twelve years with The Ritz-Carlton Hotel Company andassisted in the creation of Capella Hotels & Resorts, holding senior roles and consistently achieving top guest satisfaction rankings while improving financial results. In 2024 I returned to the mountains, and relocated to the Park City Area with my family, joining Deer Valley Resort where I am Vice President of Lodging & Sales, leading Lodging Operations and Resort Sales.
Vision of the Business Community
Our Park City business community is diverse with both locally owned and operated businesses along with large-scale destination-driven resorts. It is a business community that aspires to be a strong, collaborative, and a sustainable economic ecosystem that supports year-round vitality while preserving the character and quality of life that define our mountain town. A healthy business community in Park City enhances resident prosperity, delivers exceptional visitor experiences, and protects the long-term integrity of the community for future generations. The Park City Chamber & Visitors Bureau plays a critical leadership role in advancingthis vision by serving as a trusted advocate, and stewarding the local economy. Through thoughtful destination management and strategic marketing, the Chamber & Visitors Bureau promotes balanced, year-round visitation that supports businesses while remainingmindful of the community impact, capacity and sustainability. By elevating Park City’s brand and values, the Chamber & Visitors Bureau helps ensure that tourism strengthens, rather than strains, the community. Equally important, the Chamber & Visitors Bureau supports business success through advocacy, education, data-driven insights, and meaningful collaboration among stakeholders. It provides a unified voice for the business community, helps address workforce and economic challenges, and fosters partnerships that drive long-term resilience. Through this work, the Chamber & Visitors Bureau helps ensure that economic vitality and community well-being move forward together, positioning Park City for a prosperous and sustainable future
Priorities for Board
10 Advance Strategic, Year Round Destination Management - Rather than simply driving volume, I would support strategies that optimize timing, distribution, and visitor behavior. This includes prioritizing shoulder season growth, promoting a diverse mix of experiences, and supporting businesses that rely on consistent, predictable demand. Thoughtful destination management strengthens business sustainability while reducing strain during peak periods. This would include partnering with the resorts and other key partners in the community to understand events, etc. that they are creating and where possible we can support each other and the community.20 Support Business Resilience and Workforce Stability - In order to have a healthy business community we must have a stable workforce and adaptable businesses. I would advocate for Board priorities that focus on workforce challenges for our local staff—housing, transportation, and talent retention—while also expanding access to education, data, and best practice sharing for Chamber members. Helping businesses succeed operationally directly supports economic resilience and community well being.
Adam Cole - Cole Sport
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Biorgraphy
I am a true Parkite, lucky enough to be born and raised in Park City. I grew up with a love for skiing and translated that passion into years of ski racing and ski coaching, spending my early 20s on the US Ski Team before college at DU and then joining the US team asa World Cup Coach after college. I happily gave up the endless travel schedule to settle down in Park City full time to raise a family with my wife Jess. For a dozen years I have been back at Cole Sport, a family business started by my father Gary. Since 2017 I have taken on the role as owner/operator with my brother Jason and a great management team.
Vision of the Business Community
The Park City Business community should be made up of inspired individuals who want to make a difference for their employees, community, and guests/customers. We should use the Chamber as a platform to work together for business better practices and policies, better communication, and helpful education for small and mid size businesses. The businesses that make up the Chamber are the heartbeat of our community, they should continue to have a voice to guide the marketing efforts and identity of our town.
Priorities for Board
I would like to be a voice for the Business community that is not on Main Street. Advocate for a welcoming town from one end to the other.
I would advocate for a carpooling activation that is rewarded by real dollar bills for small burgesses to reward employees for each and every carpooling effort.
I want to make a difference for the employees that work for our businesses. Especially the ones who do not have the means to live in PC proper. They are still community members and should be recognized and rewarded moving forward.
Casey Metzger - Top Shelf Services
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Biography
Casey Metzger grew up in the "Great State of Maine." He has been a resident of Park City since 1995. After enjoying the "ski bum" lifestyle for a few years, Casey enrolled at the University of Utah to finish his degree in Business and Sociology. While putting himself through college, Casey worked on Historic Main Street, cutting his teeth in the bar and restaurant industry and working his way into management. Through his passion for hospitality and love for the craft of bartending, Casey founded a mobile bartending service called Top Shelf Services in 2008. Top Shelf helps an array of clients execute fun, safe, and memorable events.
Casey takes pride in his community by being active in a variety of activities. He served a five-year term from 2019 to 2023 on the board of the Park City Chamber and Visitors Bureau, where he finished as Board Chairman. He now serves on the board of the Summit County Arts and Culture Council. He enjoys dedicating time to a variety of community committees, as well as being a youth football coach for the past five years. Casey, his wife Heather, and their three boys reside in Park City and can be found spending their time outdoors skiing, dirt biking, hiking, camping, and traveling.
Vision of the Business Community
My foremost priority is fostering deeper engagement. The Board comprised of a diverse mix of stakeholders whose specific perspectives must be fully leveraged. I will ensure I am thoroughly informed, contributing to robust and insightful discussions that serve as a catalyst for innovation and positive, tangible results for our community. As an small business owner in Park City for the past 18 years, I will always advocate for small businesses, and champion the issues that support our local economy and the dedicated individuals who drive it.
Priorities for Board
My primary priority would be fostering deeper engagement. The board represents a diverse range of stakeholders across various business sectors, each with perspectives that must be heard. I am committed to staying thoroughly informed and contributing to robust, insightful discussions that serve as a catalyst for innovative ideas and tangible results for our community. As a passionate champion for small businesses, I will steadfastly advocate for the issues that support our business landscape and the dedicated individuals who comprise it.
Emerson Oliveira - The Bridge Café and Grill
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Brazilian-born restaurateur and owner of The Bridge Café and Grill in Park City, Utah, recognized for his hands-on approach to service and dining. Originally working in IT POS systems, he transitioned into the restaurant industry in 2008, establishing a popular spot for skiers and locals.
Vision of the Business Community
A business community is only as strong as its employees. A forward-thinking chamber advocates for attainable housing and childcare, knowing that if workers can't afford to live nearby, the businesses will eventually fail.
Priorities for Board
In an ideal business community, success isn't just about individual profit; it’s about a circular economy where local businesses support one another.
Collaborative, Not Just Competitive: Local shops, restaurants, and service providers view each other as partners. If one restaurant is full, they refer the guest to the café next door.
Identity-Driven: The community maintains a unique "soul" that resists becoming a generic strip mall. It celebrates local founders, regional flavors, and the specific history of the area.
Resilient: The community is diversified enough to handle seasonal shifts or economic dips because it has a loyal local base and a healthy influx of visitors.
Abby Phillips - Junction Commons
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Biography
Abby Phillips is a marketing leader at Junction Commons and longtime community builder who relocated to Park City from Memphis with her husband and two sons after a decade of visiting and falling in love with the lifestyle. Her older son attends Rowland Hall and skis for Rowmark, while her younger is active with the Egyptian Theater and Ice Miners. Abby is passionate about strengthening small businesses and helping shape a connected, thriving local community.
Vision of the Business Community
My vision for Park City’s business community centers on stronger support for entrepreneurs—especially as many new families with diverse professional backgrounds have chosen to make this area home in recent years. There’s real opportunity to help those individuals plug into the local economy, launch ideas, and grow businesses here. I see the Chamber as the connector that helps members collaborate more intentionally through cross-promotion, shared visibility, and coordinated partnerships with publications and organizations already highlighting small business. Just as important is helping residents know where to shop and engage locally each weekend, alongside supporting tourism. The Chamber can be the glue that keeps businesses connected, visible, and growing together year-round.
Priorities for Board
I would prioritize practical business education that helps small operators manage marketing, hiring, partnerships, and financial strategy while balancing the many roles they carry. Expanding workshops, mentorship, and collaboration with groups like Marketing Club, Women’s Inspired Network, and Women’s Business Network would strengthen the support system already forming across the region. I’d also advocate for stronger cross-promotion with local publications and community organizations to increase visibility for small businesses among both residents and visitors. The goal is a more connected ecosystem where businesses are easier to discover, better supported, and positioned for steady year-round growth.
Sara Sergent - Alpine Distilling
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Biography
As President, CEO & Master Distiller of Alpine Distilling in Park City, Utah, I am recognized as the most decorated botanical distiller in the United States and a 2026 James Beard Foundation Semifinalist. My award-winning spirits have earned top honors globally, and have been featured in Forbes, Vogue, and Travel + Leisure. A dedicated civic leader, I currently serve as Vice President of the Park City Restaurant Board and bring over fifteen years of community investment and service, entrepreneurship, and board experience to everything I do.
Park City is not just a destination - it is a lovely small town, it is a brand, and like any great brand, it requires great stewardship.
My vision for the Park City business community is one where local entrepreneurs, hospitality leaders, and creative industries are actively supported, connected, and celebrated, from the independent mom and pop to the international brand that both support our wonderful small town and welcome those who come to visit.
The Chamber & Visitors Bureau is a powerful tool and its impact centers on three priorities:
Elevate local businesses onto a national stage. The Chamber can connect Park City’s small businesses to the press, partners, and platforms that drive real visibility turning individual success stories into a cohesive destination narrative that attracts high-value visitors and luxury partnerships year-round.
Be a fierce advocate for the businesses that define us. Independently owned restaurants, retailers, and experience providers are the soul of Park City. The Chamber can actively champion the policy environment, infrastructure, and resources these businesses need by navigating relationships with local government, and Visit Park City on their behalf so owners can focus on what they do best.
Connect the ecosystem. Hospitality, food and beverage, retail, wellness, and the arts are one economy. The Chamber is uniquely positioned to convene these communities, facilitate cross-industry collaboration, and ensure that rising tides, a solid ski season, a major event, a wave of press lift every boat, not just the largest ones.
Park City’s businesses are world-class. The Chamber’s role is to make sure they have every resource, relationship, and platform to prove it.
Priorities for Board
1. Amplify Park City’s Business Identity Beyond the Mountain - Park City’s reputation is built on world-class skiing, but our business community is so much more. We could prioritize developing a year-round destination narrative, one that showcases our culinary scene, independent retailers, experiential offerings, and creative industries to drive visitor engagement and economic activity in every season.
2. Create a Stronger Support Infrastructure for Small Business. Too many small businesses in Park City operate without access to the networks, resources, and advocacy they need, and would push for tangible programming, mentorship connections, collaborative marketing opportunities, regulatory navigation support, and direct Chamber engagement so that independent business owners feel genuinely supported.
3. Deepen Hospitality & Food and Beverage Industry Collaboration - Drawing on my experience with the Park City Restaurant Board, and would prioritize building stronger formal ties between the Chamber and our hospitality and F&B communities. This means coordinated programming, shared promotion, and a unified voice on issues affecting restaurants, bars, lounges, hotels, and experience providers.
4. Leverage Media & Press Relationships for Collective Benefit - Park City earns consistent national and international press coverage, and work to ensure that visibility serves the broader business community and not just anchor brands by creating pathways for smaller businesses to benefit from the destination’s media momentum.
5. Foster Civic and Cross-Industry Connection The strongest business communities are also deeply connected ones, and would prioritize initiatives that bring together entrepreneurs across industries, strengthen relationships with the school district, local government, and community organizations, and ensure the Chamber remains a true civic anchor for Park City
Jill Snyder - BHHS / Utah CRE
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Biography
Jill Snyder is a top-performing commercial real estate broker with more than 25 years of experience representing clients across Utah, with a strong focus on Summit, Wasatch, and Salt Lake counties. Known for her strategic insight, direct communication style, and unwavering dedication to her clients, Jill has built a reputation as a trusted advisor in the industry, consistently delivering results across a wide range of asset types including retail, office, multi-family, industrial, land, and investment properties.
Jill’s performance has been consistently recognized throughout her career, including being named Newmark’s Breakout Agent of the Year in 2019. She has also been featured in Abundant Broker for her expertise. In both 2024 and 2025, Jill and her team were
recognized as one of the Top 5 teams in the company based on performance. In 2025, she was honored with a Bisnow award, further highlighting her impact within the commercial real estate community.
Throughout her career, Jill has played an active role in shaping many of the key developments and commercial centers that contribute to the economic vitality of the region. Her experience includes work on notable projects such as Quarry Village, Holiday Village, Redstone, Lower Main Street, Toll Creek Village, and Kimball on Main. She has represented a diverse client base ranging from local entrepreneurs to national brands and institutional investors, giving her a well-rounded perspective on the evolving needs of both businesses and communities.
In addition to her professional accomplishments, Jill is deeply committed to industry leadership and community involvement. She has served on the CCIM Utah Chapter Board of Directors for the past three years and currently holds the role of Sponsorship Chair, where she focuses on strengthening partnerships and supporting the organization’s growth and outreach. She is also an active member of the Commercial Alliance Committee in Salt Lake City and participates in both the Park City and Heber City Chambers of Commerce. Jill values collaboration and believes that strong professional networks are essential to fostering a healthy and sustainable business environment.
As a longtime Summit County resident, Jill is passionate about the continued success and thoughtful growth of the Park City community. Her work in commercial real estate has given her a unique perspective on how development, tourism, and local businesses intersect, and she is committed to helping guide that growth in a way that supports both economic vitality and community character.
Vision of the Business Community
My vision for the Park City business community is one that continues to thrive as both a world, class destination and a strong, sustainable local economy. Having lived and worked in Summit County for many years, I’ve seen firsthand how important it is to strike a balance between growth, tourism, and preserving the character that makes Park City so unique.
I believe a successful business community here is built on thoughtful development, strong collaboration, and a diverse mix of local and national businesses. From my experience in commercial real estate, working across retail, office, mixed-use, and resort markets,
I’ve had the opportunity to be directly involved in shaping many of the communities and centers that contribute to Park City’s economic vitality. This perspective has shown me the importance of long-term planning, strong partnerships, and aligning business growth with community needs.
The Park City Chamber & Visitors Bureau plays a critical role in bringing this vision to life. Through strategic marketing, business advocacy, and community engagement, the Chamber has the ability to not only attract visitors, but to support local businesses, guide responsible growth, and foster meaningful connections across industries. I see the Chamber as a key bridge between tourism and the local business community, ensuring that both can succeed together. Additionally, I believe the Chamber can continue to enhance its impact by supporting emerging developments, strengthening relationships with property owners and business leaders, and providing valuable insights that help guide decision-making across the community.
Ultimately, my goal is to contribute to a business environment that is collaborative, forward-thinking, and resilient, one that supports both current businesses and future opportunities, while maintaining the integrity and lifestyle that make Park City such a special place to live and work.
Priorities for Board
To help realize my vision for a strong and sustainable business community in Park City, I would focus on a few key priorities as a Board member.
First, I would prioritize strengthening collaboration between local businesses, property owners, and developers. In my experience, alignment among stakeholders is critical to achieving thoughtful growth and long-term success.
Second, I would support maintaining a balanced and diverse business mix, ensuring we continue to support local businesses while also attracting high-quality tenants and investment that enhance the overall market.
Third, I would advocate for smart, sustainable growth that aligns with community needs while preserving the character of Park City. With ongoing development in the area, thoughtful planning is essential.
Finally, I would focus on strengthening the connection between tourism and the local business community to ensure year-round economic vitality, while supporting the Chamber’s role as a resource and advocate for businesses.
Overall, my priorities center on collaboration, balanced growth, and long-term sustainability to support a thriving business environment for both businesses and residents.
Allison Williams - Lucky Ones Coffee
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My name is Allison Williams, and my goal is to make a meaningful and lasting impact on the community of Park City. I spent more than 20 years as an Executive with Macy's Department, leading teams across the California and Hawaii markets while also building a parallel career as a real estate investor and realtor for two decades. While those experiences were incredibly rewarding, I ultimately felt a strong desire to pursue work that would allow me to create a more direct and positive impact within the community where I live.
After I experienced significant corporate burnout and craving change in my career, my husband and I made the decision to step away from our jobs and travel full-time for three years. During those travels, we discovered Park City—and quickly realized it was the place we wanted to call home. When we chose to reenter the workforce, we did so with intention, focusing on opportunities that would allow us to contribute to our community in meaningful ways.
For the past three years, I have served as the Community Engagement Manager at Lucky Ones Coffee, where I have the privilege of empowering and supporting individuals with disabilities every day. I also work at the Park City Library and have been a DJ for KPCW for the past two years. In addition, I have been an active member of Park City Rotary Club for two years, serving on the board for the past year and currently holding the role of Park City Rotary President-Elect- nominee for the Park City Rotary President term of July 2027-June 2028. I am currently in Park City Leadership Class 32 that will graduate in October of 2026. I also volunteer regularly with the Christian Center of Park City Food Pantry.
Serving on the Board of Directors for the Park City Chamber feels like a natural next step in my commitment to this community. I believe my leadership background, Retail Management experience in an ever changing economic climate, business experience, experience managing my own long term rental properties and short term rentals, and strong community relationships position me to contribute meaningfully to the future of Park City. I would welcome the opportunity to help strengthen our local economy, support our businesses, and ensure that Park City continues to thrive as a vibrant place to live, work, and visit.
Vision of the Business Community
My vision for the business community in Park City is a resilient, year-round mountain economy that evolves beyond reliance on winter snowfall and ski tourism by embracing outdoor recreation in all seasons, arts and culture, and wellness experiences. While iconic destinations like Park City Mountain Resort and Deer Valley Resort will always remain part of the town’s identity, the future lies in positioning Park City as a four-season destination where visitors come for mountain biking, trail running, festivals, film, wellness retreats, and creative collaboration as much as they come for winter sports. The Park City Chamber & Visitors Bureau can positively shape this vision by leading a strategic rebranding of Park City as a “mountain lifestyle destination,” expanding marketing for spring, summer, and fall travel, supporting local businesses in diversifying their offerings, and developing signature events and partnerships that attract new visitors, entrepreneurs, and investment while sustaining the vibrant local economy even as snowfall becomes less predictable.
Priorities for Board
The priorities I would bring to the Board of Directors of the Chamber would include taking swift, proactive action to address the current tourism challenges facing Park City. With ski traffic down substantially, we must act quickly to pivot our marketing and focus toward year-round tourism, highlighting the full range of experiences Park City offers—from outdoor adventure and world-class events to dining, arts, and culture—to sustain our local businesses and strengthen the community’s long-term economic resilience.