Stewardship In Park City 

Park City and Summit County’s Sustainable Tourism Plan, launched in 2022, is our community’s roadmap for balancing environmental, social, and economic well-being. Created with input from locals and partners, it helps guide us toward a future where tourism supports both the place and the people who call it home.

Stewardship Principles

Stewardship Principles

Sustainable Tourism Objectives

Stewardship Objectives

To track our progress, the plan includes key metrics for each objective. Explore the dashboard below to dive into the data or scroll down to see some of the projects helping bring the plan to life. 

Foster Local Pride and Respect

Back to Top Back to Top of List

Foster Local Pride Icon

The strength of our visitor economy depends in part on strong local support. This objective focuses on fostering community pride, strengthening connections between residents and tourism, and maintaining high levels of local engagement as the industry evolves. 

Read how we’re fostering local pride

Advance Sustainable Infrastructure

Back to Top Back to Top of List
Advance Sustainable IconThis objective supports regional efforts to implement sustainable policies for transportation, housing, water, energy, waste, and land use—ensuring infrastructure aligns with a resilient visitor economy. 

Protect Natural Areas for Sustainable Recreation

Back to Top Back to Top of List
Protect Natural Areas IconOur visitor economy depends on healthy natural landscapes, increasingly threatened by climate change. This objective focuses on preserving these vital resources to ensure long-term outdoor recreation opportunities.

Build Economic Resilience

Back to Top Back to Top of List
Build Economic IconTourism is a major driver of the local economy, but global challenges like climate change and pandemics have shown its vulnerability. This objective supports planning efforts to strengthen economic resilience and ensure long-term stability amid uncertainty.

See how resilience supports our community

Promote Equity in the Visitor Economy

Back to Top Back to Top of List
Promote Equality IconWhile tourism drives economic growth, its benefits and burdens are unevenly distributed. This objective aims to broaden access to its positive impacts and reduce disproportionate hardships on lower-income residents and workers. 

Align Messaging and Programs for Sustainable Tourism

Back to Top Back to Top of List
Align Message IconTo advance this plan, the Chamber & Visitors Bureau and community partners are reassessing operations, media, and programming to ensure they reflect stewardship  values and the region’s sustainable tourism vision. 

Strengthen Arts and Culture Tourism

Back to Top Back to Top of List
Strengthen Arts IconBuilding on the 2018 Project ABC Cultural Plan, this objective supports the growth and promotion of Summit County’s creative sector as a vital part of a sustainable visitor economy.