Gratified. Mission-driven. High energy. These words pop to mind when talking with Dana Grinnell of Free Living Co.
These and the exploding laundry detergent story.
"Routine grocery trip, family of five, and the detergent blew up in the back of the car," she remembers. "It was labeled 'Number one dermatologist recommended' but blasted radioactive purple everywhere. I couldn't believe it."
A new mission crystalized for the former healthcare executive: a local business to help Parkites wade through the toxins and other disruptors "none of us asked for," she says. "It's confusing and exhausting to try to decode it, so I can help."
Dana's store on 1476 Newpark Blvd #100 (behind Cupla, in front of Newpark Resort) and her website, freeliving.co.co, are packed with thousands of products, from skincare to wallets, backpacks to blankets, all tested and approved by the Grinnell family as safe, clean and good for the planet. "My kids love it," she says of her three children and husband Frank, who help vet potential offerings. "Moving my warehouse off our property will help my inventory since I suspect they 'shop' without my knowing," she laughs. Working with over 150 brands, Dana’s site recently exceeded 2,000 products.
"You'll notice I love grunge and 90s hip hop," Seattle-raised Dana says of the ambiance at her Newpark Blvd. store, which opened just two weeks ago. "I'm always up for a popup dance party."
The family lived throughout the West during her healthcare career, settling in Park City just a few years ago. "We fell in love," she recalls. "I was born in Salt Lake, so maybe it was in my blood to return."
"I'm so grateful," she says of running an exciting new business that advances a less toxic life. "Parkites care about their health, the planet, and supporting entrepreneurs."
Have ideas for Dana? "We're open to adding products and meeting new suppliers," she says. "Stop in to chat or visit our site!"