Objective 1 | Foster Local Pride and Respect 

Community events, incentives, and programs will be developed to inspire greater community pride for those who call Summit County home. This could include efforts such as a shop local program to support the local economy or community beautification events.

Project Progress

Mountainkind is our way of talking about the values we share: respect, care for the land, and the local spirit that makes Park City what it is. You'll notice this moniker around town as a steady reminder of what we believe in. One of our favorite expressions of that spirit is Mountainkind Morning, an annual event each December where the Chamber partners with local coffee shops to offer residents and workers a free mug and coffee, a small but meaningful thank-you to the people who make Park City what it is. 

PCCVB will craft campaigns that share the value of tourism and its associated benefits with the community to engage residents as supportive partners. This may include information on the number of jobs created, economic activity, effective reduction in local taxes, community infrastructure funded through tourism dollars, and events and festivals made possible through visitation. 

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Most people don't think about what makes their favorite trail, local festival, or arts program possible. Through local PR, newsletters, and community storytelling, we're sharing the real story of how tourism supports jobs, funds public services, and helps keep Park City the place we all love. The "Our Town" initiative and the Wasatch Back Economic Summit are two ways we're bringing that conversation to life. 

Creating experiences and amenities that are tailored for locals will help residents continue to feel connected to their community, especially in Park City. This could include efforts such as free or reduced event tickets for Summit County residents, ‘locals night’ at area restaurants, or locals-only perks at local businesses.

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Living here should come with perks. We're working to identify and grow resident-first experiences. The Kimball Art Festival's free Friday night tickets for Summit County locals is a great early example of what that can look like. 

Volunteer programs will be created that are designed to foster positive connections between residents and visitors. These may be implemented by a variety of local organizations and will seek to connect with their unique audiences. For example, residents could be tapped by HPCA or PCCVB to provide local history tours or to act as destination ambassadors. These types of opportunities would give residents a chance to share what is special to them about Park City / Summit County and to talk in more depth about how to experience the community like a local—and love it  like a local.

The PCCVB communication channels are far-reaching— including residents and local businesses. This extensive network allows for focused local sustainability messaging capable of creating real impact. 

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Sustainability is woven into how we talk about Park City across every platform the Chamber & Visitors Bureau manages. From trip planning pages and blogs to e-bike campaigns, paid content, and newsletters, we're making it easy for visitors to explore thoughtfully and responsibly.