“Most people are surprised we haven’t retired yet,” laughs Dean Peters. “After 41 years, we still love what we do.”
"It’s incredibly rewarding,” Jamie Peters adds. “Dean is always working on creative projects in the stores, and we both find ways to stay active and connected.”
Parkites know Dean and Jamie for the multiple ski equipment businesses they've operated since the 80s, opening Park City Sport after injuries caused Jamie, then a US Ski Team member, to retire from competition.
"Main Street was full of boarded-up storefronts and not a single stoplight," Dean says of the early days. "But Park City stood out as a business option for its affordability and under-the-radar appeal.
Still, the 80s were tough. Our first loan had a 16 percent interest rate."
Dean's ski industry connections and Jamie's deep knowledge of the sport helped them flourish. Skiing also dominated family life as the Peters’ raised three children who competed in alpine, free ride and mogul. Dean winces a bit when reflecting on broken and ACL repairs. "They racked up great memories along with the injuries," he smiles. "We cherish those years."
Devoted to ski life and Park City, the Peters' have supported the Youth Sports Alliance and Ninos on Skis. "YSA's impact and growth is inspiring," says Dean, who has also served on the PC Ski Team Board. "Jamie and I still love skiing, plus mountain biking and trail running."
After 40+ years as part of the fabric of our community, business world and ski culture, Jamie and Dean have a unique perspective on Park City's evolution. "In the 80s, we had one grocery store, you could buy a miner's shack for $10,000, and snow plowing was rare. Cars stayed buried till spring," Dean remembers. "While we've grown into a world-class resort, the mountains and sense of community remain the same."
"Despite all the changes, the snow still falls, and Park City still feels like home."