The team also attended the Snow Show in London in October. In Belgium, we partnered with Visit Salt Lake on events organized by Joker Reizen just before Brand USA Travel Week, including the Joker Reisbeurs consumer show, which welcomed about 800 travelers, and a travel agent dinner with 20 agents and members of Joker’s product development and marketing teams. At the 8th annual Brand USA Travel Week, we again connected with 50 of the nearly 800 tourism professionals in attendance, alongside Visit Salt Lake, including more than 300 European and UK buyers, media, and industry partners.
Our sales mission in Brazil included 19 activities (12 business meetings and training sessions plus seven trade, media, and networking events) and reached 243 travel professionals, while our Mexico sales mission featured the Ski Zone event with Ski Shop & Food & Travel with 70 travel agents, along with four meetings, four trainings, and a media event that together connected us with more than 100 agents, tour operators, and media. In Australia, the Luxperience Travel Agent Trade Show produced 54 appointments.
Closer to home, we hosted two educational seminars on international readiness with receptive operator America4You, one for activity providers in August and one for hotels in October, which drew over 30 partners who met directly with America4You; if you missed them and are curious, please reach out. Finally, between September and November, we hosted 21 media and travel trade guests from Mexico, Australia, New Zealand, and Canada. Now the team is getting ready for winter hosting and planning season.
